About Auckland

Vibrant Scene

Auckland, New Zealand’s largest city, is a vibrant metropolis known for its stunning landscapes, diverse cultural scene, and bustling economy. With a population that’s a melting pot of cultures from around the globe, Auckland is often referred to as the “City of Sails” due to its passion for sailing and water sports.

The city has many hills offering uninterrupted panoramic views over two harbours and the innumerable islands they contain.

The Sky Tower dominates the city’s skyline and is an architectural marvel that serves as an observation deck and symbolises the New Zealand city’s modern outlook. Below this urban canopy lies a network of neighbourhoods, each with its unique character, from the historic charm of Ponsonby with its Victorian villas to Britomart’s chic, urban vibe.

Economic power

Auckland is a cultural hub and a significant economic centre in the South Pacific. One of the sectors that has significantly contributed to its economic growth is the web design industry.

Being home to a larger percentage of New Zealand’s businesses also makes Auckland an excellent place in which to go business networking.

Auckland has established itself as a leading centre for digital creativity and innovation.

The city boasts a thriving community of web designers, developers, and digital marketers who are at the forefront of creating engaging and effective online experiences. Companies here leverage the city’s strategic location to serve clients worldwide, taking advantage of New Zealand’s time zone, which allows business dealings in both the Western and Eastern hemispheres.

Education and tech

Institutions like AUT University and the University of Auckland offer programs in digital design, continuously fueling the sector with fresh talent. Numerous tech meetups, design workshops, and international conferences keep the community connected and on the cutting edge of trends.

The city’s tech environment promotes innovation and attracts international talent, making Auckland a dynamic place for anyone interested in the digital arts.

From its natural beauty to its economic prowess, this is a city that has much to offer its citizens and business owners.

Five Fun Facts about New Zealand’s Largest City

1. It’s built on over 50 volcanoes! Fortunately, every single one of them is currently dormant.
2. The city has a larger Polynesian population than anywhere else on Earth.
3. It’s built on an isthmus, and you can walk from the West Coast of New Zealand to the East Coast in just four hours.
4. This city contains the largest number of boats per capita on Earth.
5. In 1947, they had the highest rate of public transport in the world. That’s no longer the case and the city is now utterly dependent on its extensive motorways.

Six Great Things about doing Business in New Zealand

1. Ease of Doing Business
   New Zealand consistently ranks at the top of global indices for ease of starting and operating a business, with streamlined regulations and minimal bureaucracy.
2. Low Corruption Levels
   The country boasts one of the lowest corruption perception indices worldwide, fostering a transparent and trustworthy business environment.
3. Strong Rule of Law and Political Stability
   New Zealand offers a stable political landscape and robust legal protections, making it a secure place for investments and contracts.
4. Innovative Economy
   With a focus on innovation, New Zealand supports research and development through incentives and has a thriving tech and creative sector, attracting global talent..
5. Skilled and Educated Workforce
   With high education standards and a multicultural population, New Zealand provides access to a diverse, highly skilled labour pool.
6. Robust Digital Infrastructure
   Excellent broadband connectivity and a digital-savvy economy enable efficient remote work, e-commerce, and tech-driven businesses.