Interactive Content

Your website can offer visitors the ability to tailor the experience to suit their preferences. For example, you allow visitors to create an account and then provide the ability to create a profile, provide feedback to your company, customize the look and feel, access exclusive content, and more.

Seeking feedback from regular customers provides valuable insights into the friction people experience when dealing with your business. Asking first-time visitors for their opinions about colour preferences or product features gets non-customers used to dealing with you and warms up potential new clients.

Some businesses offer quizzes for entertainment purposes, but the format has other uses. You can improve the relevance of your site to those who visit by asking questions and customizing the content they see based on their answers. Or run a competition that involves taking a fun quiz as part of the entry process.

People enjoy participating in polls and seeing what others think. Some businesses lend themselves to this format, but even if yours doesn’t, the format can still be helpful. You might ask people what they’d like to know more about and tailor content based on their answers. Or seek their feedback on a product or service under development.

A simulation can allow visitors to try different scenarios, choices, or features and see how they play out. A simulation might place an object in a photo uploaded by the user so they can see how your product looks in their home, car, or office. The objective is to help the user imagine using or owning your product.

Install and training a chatbot is easier and less expensive than many businesses imagine. Your AI chatbot allows users to get answers to questions without you or your staff being present. A ChatBot can entertain, warm up leads, provide helpful information, and get people used to talking to your company.