Generate 5 Qualified Leads a Day from Your Website

Your business website can be a powerful source of new business, and if that’s not happening, this article explains why and how to fix it.

Every business website that gets 100 visitors a day is capable of generating five qualified leads. Yes, that is a bold claim, and here’s how I know it’s true...

There’s an old rule of thumb in Direct Marketing that at any given moment, roughly 7.5% of a randomly selected group of people is interested in your product or service.

In other words, it should be possible to get five qualified leads per one hundred visitors from a business website. When a site isn’t achieving this conversion rate, it's because...

The site didn’t ask them to.
A visitor didn’t realise the business behind the site had what they were looking for.
They got distracted by something else in their life.
A visitor decided to get in touch later.

You can fix the first of these obstacles by adding a call to action anywhere you talk about your products or services. The second is fixed by adding clarity to the site’s sales copy.

There is nothing any of us can do about the third of these and we’re never going to secure 100% of the people currently interested in discovering more.

The last of these reasons is a natural phenomenon known as human inertia. It’s baked right into the human condition and is a major reason why a business website isn’t converting visitors into qualified leads.

People doubt the lofty claims made by business owners and worry that they will be taken advantage of in some way. When asked to act while faced with doubts, most of us do nothing because it feels safe.

And therein lies our first clue as to the means of overcoming human inertia and converting visitors into qualified leads. Our website has to show visitors...

Your integrity
That you can deliver on the claims you make
Why taking action is safer than not taking action

There are a variety of ways a website can achieve this and I will explain further in a 20-minute online meeting. Click here and book your meeting now. To see a quick overview of ways to overcome human inertia and turn your site’s visitors into qualified leads, click on the accordion below.

Devise a Catchy, Exciting Headline!

People enjoy novelty. An intriguing headline and a captivating image draw in the eye. And in expert hands, these will lead naturally to the next phase.

What do Potential Clients Want Most?

Your goal is to get calls from qualified leads, not tyre kickers. Use this section to eliminate those who aren’t in the market by promising to deliver something you know your clients want or need.

Seduction 101

Everyone who buys from you could also buy from your competitors. This section is about having your potential clients decide if its in their best interests to choose your product or service.

Tell Your Visitors What to Do

Never assume the visitors to your site know how to contact you. Provide easy ways for them to get in touch with you, and tell them the specific actions they have to take.

We Barely Scratched the Surface

Overcoming human inertia and getting people to act in the moment is a difficult thing to do. We have barely scratched the surface in this article, not least because every business is different and requires a unique approach. That’s why the best thing to do now is to click this link and book a 20-minute virtual meeting to talk about your website.