Site Marketing Plan

The most successful site promotion plans start by getting in front of the right people, offering to give them something they want, and automating the process of delivering it over an extended period of time. You must understand who you want to talk to, what you have to offer, and how to make it irresistible.

Get prospective customers to accept your offer on arrival at your site by describing the offer in beneficial terms. Make it clear that delivering the offer over time maximizes its utility. Once the visitor has subscribed, take them immediately to the first instalment and whet their appetite for more.

Your initial offer description should focus on developing their interest in what they’re signing up to receive. Your landing page should develop this interest and build a desire for the promised benefits to come. The first two instalments must develop this desire further, leaving your subscribers keen for more.

As your subscribers receive new emails, you aim to engage them and provide reasons to visit your site. Always remember that it’s easier to lose a subscriber than it is to gain a new one. The need to focus on ways to retain their interest in hearing more from you is where we add considerable value to the process.

The repetition of receiving a new email every day ensures your company remains on top of the prospect’s mind. Even if an email remains unread and is deleted, your prospect will still see your email address and subject line. This level of repetition ensures your company comes to mind as soon as a prospect is ready to buy.

Being the first company to be considered by a prospect ready to buy is an advantage, but it won’t work if you haven’t prepared the ground first. Your email series allows you to build desire for your product’s unique attributes, providing you with another advantage when they’re ready to buy.