Site Objectives

Before our discovery meeting, TheOneStopWeb.Shop looks at what your site is already doing, takes note of your products and services, compares what you’re doing with your competitors, and builds a picture of your company, it’s products, and customers.

During the 27-minute discovery meeting, we discuss the various roles your website could play in your business and arrive at its key purpose. We then look at different ways your website might perform that role, is currently doing so, and any aspects of the site that aren’t.

We take the output of the Discovery meeting and analyze your existing website in light of its key purpose. We build on the work done at the end of the Discovery meeting, looking more deeply at what the site is and isn’t doing. We also look for things it currently does that don’t serve its key purpose.

We formulate a content plan for your website that will transform it into a highly focused tool that delivers on its key business purpose. At this point, it’s a high-level plan that eschews in-depth detail, timeframes, budgets, and other practicalities added in step five.

We discuss the content plan from step four with you and your subject matter experts. The purpose is to flesh out and refine the plan, discuss timeframes and budgets, and decide what is and isn’t practical given logistical constraints, finances, industry regulations, and other relevant matters.

Assuming you’re satisfied with the plan and want to proceed, we start rolling out the plan developed during step five. We agreed on the plan’s timeframe during step five, with budget being the primary driver. Longer rollouts typically include regular reviews.