Your site can serve as an online store, lead generator, engagement officer, and brand ambassador. It’s no longer necessary to limit what your website can do by restricting it to little more than an online brochure because now you can leverage AI and put it to work for you.
Always remember that the web is supposed to be used rather than merely consumed.
You have the opportunity to create a website that your visitors use and interact with, and the rewards for doing so are spectacular.
In this article, we’ll look at how to leverage AI and create better content, get search engines and other tools to send more visitors to your website, and explore exciting new ways to convert your site’s visitors into leads.
You’re a business owner and understand the challenge many businesses face when it comes to their website...
I’m sure you already know you can leverage artificial intelligence to achieve some of these things, but how on Earth does an ordinary person go about doing that?
Many small business owners are too busy to stop and find out more about AI. Having said that, if you would like a simple primer on AI essentials, click here.
Most small business owners know they could leverage AI to improve their websites, but lack the time to focus on how to go about doing this. Budget can also be a limiting factor. Maybe there are things you’d like to do, but you’re not sure you have the money.
It costs nothing to find out, so if you find yourself in this situation, get in touch and let’s chat.
For this article, let’s assume you know that you can make use of artificial intelligence tools to improve your website, have a willingness to do so, but aren’t sure how to go about it.
Finding striking images to decorate your website can be a challenge. Photographers aren’t cheap, and finding images in free stock photo libraries takes time.
One way to leverage AI is to have it generate your website’s images for you. You normally do so by describing the image you want the AI tool to create. The resulting image can then be further refined by adding more detail to your description until you’re happy.
The images I use to decorate this article were created by Grok. Check out the following alternatives for more examples of AI image generation...
Search engines are especially enamoured with video content, and your site will get more visitors if you post exclusive video content that isn’t available anywhere else.
Creating video content and uploading it to your website is vastly easier than it used to be. Your phone, an inexpensive USB microphone, the free video editing software that came with your computer, and an Administrator login for your CMS are all you need.
If that sentence made no sense whatsoever, then contact me and ask for help. Paying for a few hours of my time will save you thousands of dollars in the long run.
Search engine optimisation is still a great way to attract targeted visitors to your site. Yes, many people still use search engines to find local businesses. People are also now using AI to find local business websites like yours.
Search Engine Optimisation (SEO) is the art of crafting content that helps search engines understand who they should be showing your site to. More recently, SEO has shifted to focus on helping AI apps understand what your business does and the sort of people it should recommend your website to.
But SEO is expensive, and the ability to leverage AI can save you thousands of dollars. AI is capable of auditing your site and making recommendations that help. For example, you might ask Grok to do the following...
Examine the website yoursite.domain and recommend seven ways to improve my site so it performs better in search engines for the search term: your desired search term.
How can you know what people type into search engines to find business websites like yours? Once again, you can leverage AI and ask it to tell you what people are searching for.
Grok will provide a remarkably concise report that contains practical suggestions that will help your site do better for the specified search term. If you don’t know how to implement one of its suggestions, you can ask Grok to give you step-by-step instructions.
Once you have Grok’s SEO report and its suggestions, there’s a very good chance it will recommend that you make changes and add new content. But how?
Once again, you can leverage AI tools to do this work for you.
For example, you can give Grok the URL of a webpage and tell it to suggest changes that will have that specific page rank better in search engines for a particular keyword phrase. Or even several keyword phrases.
You can ask ChatGPT to generate new web pages that index well for a particular search term.
With a little expert guidance from yours truly, you can even build an entire section of your website that focuses on a particular topic and aim to attract even more attention from search engines. This can’t be done without some cost, but thanks to artificial intelligence, it’s a lot cheaper than it used to be.
One excellent way to leverage AI on your site is to integrate it and use it to help visitors to your site in one of the following ways...
But, I hear you say, I am an ordinary person who doesn’t know how to leverage AI on my website without hiring very expensive help. And, until recently, you would have had a good point, but now, there’s this.
Tido will put an interactive, intelligent ChatBot on your site, replace your FAQ page, and make you look vastly superior to your competitors. This is the sort of thing that can help sway the minds of those who are currently weighing up your business against your competitors.
Many hosting companies incorporate AI tools within their page builders. WordPress page builders also often have AI components that can be added for a modest fee.
Check your site’s page builder and see whether it already has AI that you can call on within the page builder itself. This will save you the time it takes to copy and paste content.
These tools make use of third-party AI generators and may cut costs by accessing older (i.e., less expensive) versions of the underlying AI software. If you’re unhappy with the results you’re getting, use one of the links on this page and use the latest version of a given tool, or one of its competitors.
Yes, you really can make use of artificial intelligence on your business website, using it to generate content, images, video, intelligent ChatBots, and more. This article has barely scratched the surface of what’s possible.
Of course, you may lack the time or the inclination to investigate this fascinating topic. Many business owners are better off devoting their mental resources to their business and paying a third party to do the legwork for them.
If you’re in that position, get in touch with me. My mind is best utilised when it’s tasked with finding new ways to get visitors to your site, engage them when they arrive, and convert them into qualified prospects ready to do business with you.
The following apps help you to leverage AI on your website and improve the results you’re getting for your business.
Don’t miss the boat on this one. You’ve read this article, and your competitors haven’t. Now you have the opportunity to get a leg up on the competition and use these tools to leverage AI for your business.
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