Everything You Need to Make Your site Sizzle
Everything You Need to Make Your Website Sizzle
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Your Content Plan

Maximise visitor engagement and your site’s visibility in search engines.
Prepare your website for success

Stay Fresh and Relevant

Now that you know your website’s key purpose and have generated content ideas, it’s time to focus on your content plan. A content plan allocates resources and time to develop new content for your website.
When we create a content plan it includes a variety of media, even for clients with small budgets. We find ways to include written articles, images, audio, video, interactive content, and engaging applications.
We then roll out that content over a timeframe agreed with you. You’ll find examples of the sort of content we produce below...
A writer at work

1. Written

Written content includes the words used on ordinary web pages, stand-alone articles, and in your site’s blog, if it has one. The main benefit of written content is the ease with which search engines can index it. Written content is still the best way to help search engines index and rank you correctly.
A woman recording a podcast

2. Audio

Regular audio content is especially useful in industries where a supplier wants to talk to busy clients who listen to podcasts while working. Providing audio content is also an excellent way for new clients to encounter your business for the first time.
Selecting the right images for your website

3. Images

They say a picture is worth a thousand words, and that the right photo is worth at least ten thousand. With the right design, a new image provides a quick way to instantly change the entire look and feel of a website’s homepage.
Filming business video on a phone

4. Video

Nothing beats video when it comes to demonstrating how to use a product correctly or highlighting a key benefit, such as its ease of use. We will find innovative ways to make video work for you, even with a limited budget.
A woman uses interactive content on the web

5. Interactive

Passive content has a role to play, but interactive content will take your site to the next level. Rather than restrict yourself to merely imparting information, you can give a visitor to your site the ability to control what they see and interact with. Interactive content can even warm a client up before they contact you.
Developing web applications with TheOneStopWeb.Shop

6. Applications

An application could give your visitors a way to engage with your products or services. It might provide helpful training. You can simulate some aspect of the product, giving potential clients an idea of what it’s like to use it. Whatever you do, applications provide a powerful new way to market your product or service.
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